Overhaul of the brand’s social media presence, and creation of a clear social style guide that established and elevated the brand’s social strategy and look, all while defining Elijah Craig’s new photography direction in the process.

A complete internal document including
• Strategic Objectives & Brand DNA
• Brand Lens
• Goals & Alignments
• Feed Look & Feel
• Tone of Voice
• Visual Elements
• Grid Handling & Planning
• Composition Principles
• Product Handling
• Cocktail Handling
• Production Design
• Image Editing Guidance
• Video Directions
• And recommended use of various Instagram features

The project was concluded with a social media shoot setting the new standards into practice.